Real Or Repro Privacy Policy

At Real Or Repro, your trust matters. We’re committed to being transparent about how we collect, use, and protect your personal information. This Privacy Policy explains our practices when you use our platform, register for services, or interact with Real Or Repro Shops.

1. Information We Collect

   We collect both the information you provide directly and the information gathered automatically when you use Real Or Repro.

   Information You Provide

   • Account registration details (name, email address, password, contact information)
   • Passkeys, if you add one: its public key, the name you give it, and when it was added and last used. The private key stays on your device, and your fingerprint or face never reaches us.
   • Shipping and billing addresses and phone numbers
   • Purchases, and offers and counter-offers made in Real Or Repro Shops
   • Wish lists, followed shops and saved searches
   • Messages you exchange with shops, and content you contribute (reviews, ratings)
   • Communications you send us (emails, contact forms, customer service)
   • Contest and promotion entries

   If You Open a Shop

   We also collect your shop and business details, your name, address and phone number, the payment details you give buyers, the card you pay Real Or Repro's fees with, and information we ask for to confirm your identity.

   Information We Collect Automatically

   • IP addresses and device identifiers
   • The pages and items you view on Real Or Repro (your Browsing History), and other usage patterns and preferences
   • Cookie data and similar tracking technologies
   • Approximate location information (inferred from your IP address). We don't ask your device for its precise location.

   Information From Others

   • Payment processors such as PayPal, when you pay: confirmation of your payment, and the name and address on it
   • Google: address suggestions as you type an address, and reCAPTCHA's assessment of whether a visit is automated
   • Google, if you choose to sign in or sign up with your Google account: your email address and whether Google has verified it, your Google account ID, your name and profile picture, and your Google Workspace domain if you have one. We keep the email address and account ID, and when you last used them to sign in. We don't keep your name or picture, and we never see your Google password. We treat this email address like any other account email address. When you click Continue with Google, your browser connects to Google, and Google's Privacy Policy applies to what it receives. You can remove Google sign in from your account at any time on the Passkeys page.
   • Shipping services and carriers: address checks and tracking for your orders

   Sensitive Personal Information

   We don't ask for sensitive personal information. If you choose to give us any (for example, in a message), we use it only to provide the service you asked for or as permitted by law.

2. How We Use Your Information

   We use your information for the following purposes:
   
   • Service Delivery: To operate Real Or Repro, maintain your account, and enable transactions between buyers and shops.
   • Communication: To send account updates, order confirmations, service notifications, and promotional messages (where permitted).
   • Personalization: To tailor your browsing experience, deliver relevant content, and display targeted advertisements.
   • Security & Fraud Prevention: To protect accounts, verify identity, and prevent misuse of Real Or Repro. We screen messages and orders for fraud and spam, automatically (including with AI models) and by our staff.
   • Analytics & Improvements: To understand site usage, improve performance, and develop new features.
   • Legal Compliance: To meet our obligations, respond to lawful requests, and protect our rights and community.

   Real Or Repro does not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects. If you allow advertising cookies, we use information about your activity on Real Or Repro for targeted advertising (see When We Share Your Information).

   Artificial Intelligence: We don't use your personal information to train AI models, and we don't sell or give it to others to train theirs. The AI services that help screen messages don't use it to train their models.

3. When We Share Your Information

   We may share information only in these circumstances:

   • Advertising Partners: We don't sell your information for money. But if you allow advertising cookies, we let advertising partners such as Google, Meta and Pinterest collect information through cookies and pixels on our site, and we send them a hashed (scrambled) version of your email address and name, and your ZIP code and country, to measure and target our ads. Some state laws treat this as "selling" or "sharing" personal information, or as "targeted advertising." These partners get none of it until you allow advertising cookies. You can withdraw that at any time with the Manage Privacy Preferences link at the bottom of every page, on our Do Not Sell or Share page, or by turning on Global Privacy Control (GPC) in your browser.
   • Shop Transactions: When you contact a shop owner, make an offer, or complete a purchase, we share only the information needed to facilitate that transaction. Shops operate independently and have their own privacy practices.
   • Service Providers: With the companies that run parts of Real Or Repro for us: payment processors (PayPal, Authorize.net), shipping (EasyPost and the carriers), Google (address suggestions, reCAPTCHA and analytics), and Amazon Web Services (hosting, email delivery, and the AI models that help screen messages). They must safeguard your information and use it only to do that work for us.
   • Reviews: After you place an order, we send Trustpilot your name, email address and order number so that it can invite you to review Real Or Repro. Trustpilot uses this, and any review you write, under its own privacy policy.
   • At Your Direction: When you ask us to share something, or use a feature that does.
   • Public Content: Reviews and ratings you post are public. If you have a shop, your shop pages and listings are public.
   • Business Transfers: If Real Or Repro is involved in a merger, acquisition, financing or sale of assets, your information may be transferred as part of it, under this policy's protections.
   • Legal Requirements: When required by law, legal process, or to protect Real Or Repro, our users, or others.
   • Aggregate Data: With partners or advertisers in an anonymized, aggregated form that cannot identify you (e.g., “20% of our users are interested in vintage jewelry”).

4. Cookies and Tracking Technologies

   Real Or Repro uses cookies and similar technologies to:
   • Keep you logged in and remember preferences
   • Provide a personalized browsing experience
   • Measure site traffic and user engagement
   • Deliver relevant ads
   Our partners (such as Google, Facebook, Pinterest) may also place cookies on your device. For details, please review our Cookie Policy.
   
   
   Your Choices: You can adjust cookie settings in your browser or through our cookie banner and preferences tool. To opt out of targeted ads, you can also visit industry pages such as the Digital Advertising Alliance or Network Advertising Initiative.

5. Data Retention

   We retain your personal information only as long as necessary for the purposes described in this policy:

   • Active Accounts: We keep account data while your account is active.
   • Transactions: Order and payment records may be retained for up to 7 years for tax, audit, and legal purposes.
   • Fraud Prevention & Legal: Some information may be kept longer to comply with law, resolve disputes, or enforce agreements.
   When data is no longer needed, we securely delete or anonymize it.

6. Your Privacy Rights

   Depending on your location, you may have rights such as:

   • Access –  Request a copy of the personal information we hold about you.
   • Correction –  Ask us to correct inaccurate information.
   • Deletion –  Request we delete your data (with certain legal exceptions).
   • Portability –  Receive your data in a portable format.
   • Opt-Out –  In some states, opt out of the sale or sharing of data and of targeted advertising.
   • Restriction/Objection –  For EU/UK residents, object to certain processing or restrict use.
   • Withdraw Consent –  Revoke consent for optional uses (marketing, cookies).
   • Third Parties –  Ask for a list of the specific third parties we have disclosed your personal information to.
   • Appeals –  If we deny your request, you may appeal by replying to our answer or emailing privacy@rubylane.com with “Privacy Rights Appeal” in the subject line.
   How to Exercise Rights: Email us at privacy@rubylane.com with “Privacy Rights Request” in the subject line, specify your state or country of residence, and the right you wish to exercise. We may need to verify your identity before fulfilling requests.
   
   
   Authorized Agents: Someone you authorize may make a request for you. We may ask for your signed permission and confirm your identity with you directly.
   
   
   Non-Discrimination: Real Or Repro will not deny services, charge different prices, or provide lower-quality service if you exercise your privacy rights.
   
   
   Children’s Privacy: Real Or Repro is for adults 18 and older. We do not knowingly collect personal information from anyone younger.

7. International Users

   If you live in the EU, UK, or other jurisdictions with data protection laws, Real Or Repro acts as a data controller.

   • Your GDPR Rights: Access, rectification, erasure, restriction, objection, portability, and withdrawal of consent.
   • Transfers: Real Or Repro is based in the United States, and the information you give us is transferred to and processed there.

8. Security

   We take steps to protect your data, including:

   • Encrypting sensitive data in transit and at rest
   • Limiting employee access to data on a need-to-know basis
   • Conducting regular security assessments
   • Training staff on privacy and security best practices
   No method of transmission over the Internet is 100% secure, but we work continuously to strengthen our safeguards.

9. Changes to This Policy

   We may update this Privacy Policy from time to time. If we make material changes, we will:

   • Post an updated version on our website
   • Send an email to your registered account address
   • Provide notice when you next log in
   We encourage you to review this page regularly.

10. Contact Us

    For questions, concerns, or to exercise your privacy rights:

    • Email: privacy@rubylane.com
    • Mailing Address: Ruby Lane, Inc.
      381 Bush Street, Suite 400
      San Francisco, CA 94104
      USA
    For Privacy Rights Requests, include “Privacy Rights Request” in the subject line. For general questions, include “Privacy Inquiry.”

11. U.S. State Privacy Rights

    Residents of states with consumer privacy laws, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia, have the rights described in Your Privacy Rights, as their state's law provides.