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Copyright Infringement Policy (DMCA)

If you believe material on Real Or Repro infringes your copyright--or if you received notice that content in your Shop was removed or access was disabled--please follow this policy, which is intended to comply with the U.S. Digital Millennium Copyright Act, 17 U.S.C. §512 ("DMCA").

Designated Agent for DMCA Notices

Send DMCA notices and counter-notices to Real Or Repro's designated agent:

Designated Agent: DMCA Agent
Address: Ruby Lane, Inc., 381 Bush Street, Suite 400, San Francisco, CA 94104, USA
Telephone: +1 (415) 362-7611
Email: dmca1@rubylane.com
Directory: Search the U.S. Copyright Office DMCA Agent Directory for "Ruby Lane, Inc."

Notices that do not substantially comply with §512(c)(3) may be ineffective.

Step 1: How to Submit a DMCA Notice (Claimant)

Your notification must include all of the following (DMCA §512(c)(3)):
  • A physical or electronic signature of the person authorized to act for the owner of the exclusive right allegedly infringed.
  • Identification of the copyrighted work claimed to have been infringed (or a representative list if multiple works).
  • Identification of the material that is claimed to be infringing or the subject of infringing activity and that is to be removed or access to which is to be disabled, with information reasonably sufficient for us to locate the material (e.g., specific URLs, listing IDs, screenshots).
  • Information reasonably sufficient to permit us to contact you (name, postal address, telephone, and email).
    • The following statements:
    • "I have a good-faith belief that the disputed use of the material is not authorized by the copyright owner, its agent, or the law."
    • "I swear under penalty of perjury that the information in this notification is accurate and that I am the copyright owner or am authorized to act on the owner's behalf."
Misrepresentations.  Under 17 U.S.C. §512(f), anyone who knowingly and materially misrepresents that material is infringing--or that material was removed/disabled by mistake or misidentification--may be liable for damages, including costs and attorneys' fees.

Step 2: Takedown Procedure

Upon receipt of a compliant notice, Real Or Repro will:
  • Remove or disable access to the identified material;
  • If applicable, promptly notify the Seller (Shop Owner) that we removed/disabled the material; and
  • Notify the claimant in writing that the material was removed/disabled.
(For clarity: Sellers supply their own content; Real Or Repro provides the marketplace venue.)

Step 3: Counter-Notice (Seller)

If you believe the material was removed or disabled as a result of mistake or misidentification, you may submit a counter-notification containing:
  • Your physical or electronic signature;
  • Identification of the material that was removed or disabled and the location (URL/listing ID) where it appeared before removal or disabling;
  • A statement under penalty of perjury that you have a good-faith belief the material was removed or disabled by mistake or misidentification;
  • Your name, address, and telephone number; and
  • The following statement:
    • "I consent to the jurisdiction of the Federal District Court for the judicial district in which my address is located, or if my address is outside the United States, for any judicial district in which Real Or Repro may be found, and I will accept service of process from the claimant or the claimant's agent."
Send the counter-notice to the Designated Agent listed above.

Step 4: Action After Counter-Notice

Upon receipt of a valid counter-notice, Real Or Repro will:
  • Forward a copy to the claimant and inform the claimant that we will restore the material or cease disabling access in 10 business days; and
  • Restore the material and cease disabling access not less than 10 nor more than 14 business days after we receive the counter-notice, unless our Designated Agent first receives notice that the claimant has filed an action seeking a court order to restrain the Seller from engaging in infringing activity related to the material.

Request for Identification of an Alleged Infringer

If a claimant cannot obtain a Seller's contact information from publicly viewable pages on Real Or Repro, Real Or Repro will not disclose such information unless the claimant obtains a subpoena under 17 U.S.C. §512(h).

Repeat Infringers & Standard Technical Measures

Consistent with our Terms of Use, Real Or Repro terminates, in appropriate circumstances, accounts of repeat infringers. Real Or Repro accommodates and does not interfere with standard technical measures used by copyright owners to identify or protect copyrighted works (DMCA §512(i)).

Helpful Tips (Optional but Recommended)

  • Include clear URLs/listing IDs and any registration numbers or proof of ownership to expedite review.
  • If your report concerns trademark (not copyright), please email dmca1@rubylane.com with details (mark, registration, geographic scope, URLs).
Last updated: September 9, 2025