Victorian Ceramic TilesBy

Victorian Ceramic Tiles

Including Exact Copies of 19th Century Designs with Dates and Signatures

An English firm has made and sold exact copies of many 6″ X 6″ Victorian era ceramic tiles. A good number of the new tiles bear the original artists' signatures and 19th century dates. This article will examine the patterns reproduced and the differences between old and new tiles based on decoration, dimensions and how the backs are finished.


Ceramic tiles are a Victorian example of combining art with mass production. This idea--that common everyday objects should be of good design--was lead by William Morris of England and others who rejected the drab, poorly designed products of the Industrial Revolution. Tile manufacturers used many of Morris' ideas in the second half of the 19th century to produce practical, attractive products to meet the demands of the rapidly growing middle class consumer. These ideas became to be known as the Aesthetic Movement which later matured into what became known as the Arts and Crafts style.

Incorporating these ideals in ceramic tiles was first begun in England. Using patterns by famous designers like William De Morgan, potteries such as W. B. Simpson, and Minton began making tasteful, practical tiles cheap enough to decorate the walls and floors of middle class drawing rooms, kitchens and entry ways. From mid-19th century to the brink of World War I, no English household was complete without them. The beautiful designs that made ceramic tiles so popular in the 19th century are now being made as reproductions to meet a growing interest in Victorian based designs and products.

Original Decorations

The type of tiles now being reproduced were originally made for walls, ceilings and decorative use only (not for floors). For these uses, there were generally three types of decoration used. One type of decoration was hand-painted. This was reserved for special custom ordered tile or special commemorative tiles. It was the most expensive because it required the most skill, each tile being in effect a miniature painting. This decoration can be identified by individual brush strokes.

Another method of decorating original Victorian tiles was with transfers called "transfer decorated." In this process designs are printed either directly on a tile or printed on a tissue which is then applied to a tile. If applied directly to the tile, the tile is then glazed and fired. If applied to a tissue, the tissue is applied to the tile and left on during firing in which case the tissue burns off leaving the design on the tile.

The third type of decoration, hand filled or hand finished is a combination of the first two techniques. First, an outline of the master design is transferred to a tile. Then a worker, following a model, hand paints the various parts of the design similar to a paint-by-number process.

NOTE: Other techniques were used as well such as molding, carving, squeeze bag (slip) decorations and more but those methods are not used on the particular reproductions in this article so they will not be discussed here.

Separating old from new

Since the designs and patterns on many new tiles are exact copies of original decorations, being familiar with old designs is of little help in identifying the new pieces. A more reliable method is to look for clues of modern color printing techniques used in the process of transfer decorating.

Modern color printing leaves a very distinctive rosette pattern (Fig. 5) composed of black, yellow, red, and blue dots. These dots, which are the primary colors, are mixed to create all other colors. Rosettes of mostly blue and yellow dots, for example, make green. The rosette is easily seen with a 10X magnifier. All of the new tiles shown and listed in this article are decorated with full color transfers that include this rosette pattern. The rosettes are particularly obvious in solid blocks of color such as backgrounds.

Generally, old tiles are also thicker than the new. The new tiles are all 1/4″ thick whereas old tiles are rarely under 3/8″ and usually about 1/2″ thick. Backs of the tiles on old and new are also different. Old backs are nearly always formed with ridges or grooves to "bite" into the plaster or other 19th century adhesives. Backs of new tile are nearly perfectly smooth because of the better holding qualities of modern adhesives.

Prices for the new tiles in this article ranged from $6 to $25. The new tiles were from the Original Style© group made in England by Stovax Limited, Falcon Rd, Sowton Industrial Estate, Exeter, Devon, England.


Fig. 1 New tiles signed Mucha, dated 1900. Alphonse Mucha (1860-1939) was an artist of international fame during the Art Nouveau period, ca. 1880-1910.


Fig. 2 Close up of bottom tile in three piece set shown above in (Fig. 1). Note facsimile Mucha signature and date of 1900


Fig. 3 Backs of new tiles marked "Made in England" in raised type. This is very similar to many genuinely old English tiles.

Decorations On Old Tile


Fig. 4 Three of the most common ways old tiles were decorated. A.) hand-painted showing obvious brush strokes; B.) Transfer decorated colors and lines laid down as solids; C.) Hand finished transfers outlines applied by transfers, filled in by hand brushing.


Fig. 5 The full color designs on all the new tiles in this article were made by modern color printing. Modern color printing can be identified by a circular rosette structure shown above.


Fig. 6


Fig. 7

New tiles signed Mucha. Designs copied from original works:
Nocturnal Slumber, 1899, Fig. 6; Evening Reverie, 1899, Fig. 7.


Fig. 8 Single new tile signed Mucha; 6 × 6″. From original work Le Lierre (Ivy) 1901.


Fig. 9


Fig. 10


Fig. 11


Fig. 12

Figs. 9-12 New tiles, direct copies of original tiles designed by William De Morgan. (Fig. 9), two tile set, Stork & Fishes; (Fig. 10), Bird & Fish;
(Fig. 11), Tudor Galleon, (Fig. 12) Egyptian Galley.
William De Morgan was one of the foremost English tile designers of the late 19th century, ca. 1870-1907. He was also an expert on the chemistry of pottery and glazes. Over 16 of De Morgan's original designs were reproduced including several designs originally intended for plates.


Figs. 13-15 Reproduction fireplace sets made of five tiles. Many Victorian tiles were specifically designed for fireplaces in five tile sets. Three of the new sets are shown above.


Fig. 16 New single tiles are also available in a wide range of geometric and floral patterns.


Fig. 17


Fig. 18

Figs. 17-18 Most new tiles are copied from 19th century designs but these are copied from 18th century tiles.

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